HOUSTON – Last night, the Houston Rockets and Houston-based Karbach Brewing Co. announced a new beer named ‘Clutch City Lager’ during a watch party held at Karbach Brewery for the Rockets season opener at Minnesota. Partial proceeds from sales of Clutch City Lager will benefit the Rockets Clutch City Foundation.
“This season marks the 75th season the NBA as well as a new journey for our franchise,” said Rockets President of Business Operations Gretchen Sheirr. “What better way to tip off the season than to launch Clutch City Lager in partnership with Karbach. We hope fans enjoy this collaboration while they reflect on wonderful memories and create new ones along the way. For those that could not make the release party last night, we hope you’ll attend a game to enjoy a Clutch City Lager at Toyota Center this season.”
“As part of our commitment to unite and give back to the Texas community, the team at Karbach is thrilled to collaborate with the Houston Rockets for the very first time to create Clutch City Lager,” said David Graham, Marketing Director at Karbach Brewing Co. "We're grateful for the opportunity to give back to the noble cause of the Clutch City Foundation, while bringing together beer and sports lovers alike. We've worked hard to create a product Karbach and Rockets fans will love and will make a difference right here in Houston."
Clutch City Lager, which was named to pay homage to the Rockets ‘Clutch City’ moniker earned during the team’s back-to-back championship runs in 1994 and 1995, is described by Karbach as a “clean, crisp American Lager brewed at 4% ABV.”
Rockets fans 21-and-older who attended last night’s watch party at Karbach Brewery were able to get a ‘first taste’ of the brew, which officially joined the restaurant’s menu today and will be available to purchase at all appropriate events held at Toyota Center beginning with the Rockets home opener vs. Oklahoma City on Friday, Oct. 22.
Karbach is also planning to make Clutch City Lager available to purchase as a six-pack of 12 oz. cans in stores across Houston by January. Artwork for Clutch City Lager may be viewed here.
About Karbach Brewing Co.
Karbach Brewing Co. was founded in 2011 by beverage industry veterans, Chuck Robertson and Ken Goodman, with a mission to provide high-quality craft beer and good times for all. Based in Houston right on the iconic Karbach Street, the team relies on its homegrown roots and universal flavors to provide craft beverages that everyone can enjoy. We invite anyone to pull up a chair at our table ready to have a good time. Because at Karbach, we’re Crafted for Fun.