Check out this Falcons' hype video that tells fans to pick themselves up and rise again.
Here is the transcription.
“Brotherhood is not the product of prosperity. Brotherhood is a bond formed by commitment in times of darkness, hurting. Our effort, our passion, our fight — we give it all. Frustratedly close, but ultimately short. Devastated.
“We’re now faced with two choices: We stay down and allow this moment to defeat us, or we absorb this pain, we feel every ounce of it, and then we get back up — and we fight harder. Because we did not get what we came for. This moment will not define us — our response will — so we dig deeper. We pick ourselves up, we come back stronger than before and we push those next to us to do the same.
“This is the standard our brotherhood demands. Our story. Our dream. We’ve built the foundation. No, our brotherhood was not lost in the darkness. The darkness just fuses our bond and fuels our destiny.
“In brotherhood, we fall. In brotherhood, we trust. In brotherhood, we rise.”