AT&T Sports Networks announced today that the company’s regional sports network brand – ROOT SPORTS– will be rebranded as AT&T SportsNet in July 2017 in the Pittsburgh, Rocky Mountain and Southwest regions.
The new AT&T SportsNet brand will continue the same passionate, local sports coverage while reflecting a new legacy of growth under the AT&T brand.
The rebrand will include a more iconic graphics package, bringing in a mixture of photography and animation to replace the purely animated ones used before. In addition, the new AT&T SportsNet logo will include the iconic AT&T globe and signature blue.
The new logo and visuals will be gradually introduced into the Pittsburgh, Rocky Mountain and Southwest Markets through off-channel and promotional efforts effective immediately while the on-air transition will take place on July 14, 2017.
The new AT&T SportsNet brand promises to keep the same authentic local sports coverage while pursuing more enhanced storytelling. As always, the network will continue to be the trusted connection to our teams, players, sponsors, and viewers. When the networks officially transition to AT&T SportsNet, all of the existing team partnerships and programming will remain intact.